Website Refresh Case Study – Aquarian Medicine

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I'm a website designer who adores creating websites for dog trainers and dog behaviourists.
Along with my crazy design assistant and fluffy Romanian rescue pup Sasha!

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Aquarian Medicine website build on WordPress

Context of the project

Lorraine came to me looking for a website to better represent her growing, dynamic lifestyle wellness brand. Initially, she had her website housed on Squarespace, but it didn’t allow for the growth of her brand and a wellness store. 

She had been looking to set up her courses and membership, and her tech wasn’t serving the brand’s future. She also wanted a solution for building her visibility via SEO.

What we implemented

Refresh and move some content from Squarespace to WordPress

The aim of the new website was to make the brand look more minimal and freshly modern. Using a template from 17th Avenue designs, new branded imagery and some custom coding, I developed a new site for Lorraine, on, powered by WPEngine hosting. 

Mobile optimisation

WordPress can be particularly challenging to optimise for mobile, but this was so important for the brand, as many people now view the site on mobile.

(Going forward I will be only offering WordPress builds with Showit, for this reason – and because it allows for gorgeous results without too much fighting with the WordPress animal!)

Email CRM setup – Convertkit

I set up a new email CRM, Convertkit, transferred her subscribers over and set up opt-in forms across the sites, so she was able to continue building her list seamlessly.

In order to keep her business visible, I created the site offline and the Squarespace site was live until we needed to switch over.

Membership and Course Plugin Setup – Access Ally

Aquarian Medicine Self Mastery Membership setup

Towards the end of the project I worked in partnership with Marci Sanders, who developed the membership platform using AccessAlly plugin. Needless to say, Marci delivered and the platform looks on-brand, and the user experience is great too.

See the live site here


Lorraine was so happy to outsource this project as it meant she was freed up to focus on other aspects of her business. We helped lessen the overwhelm many business owners feel as they contemplate how to do all the things, with their already busy schedules.

She commented: 

Learning how to navigate the “online world” has been challenging. Setting up emails, and learning the tech to create funnels, landing pages, etc, has been a frustration.

Working with Helen was my favorite part of the experience. 🥰 Her patience, knowledge, and ability to help me navigate the challenges of creating an online business was a lifesaver!  I have a deeper understanding of how to navigate the tech of my online business, the dimensions of email marketing, and how to simplify my copywriting to convey my message more clearly.

Working with Helen was like having a best friend hold your hand every step of the way as she taught me how to navigate this new online world. Her patience, kindness, and knowledge of all aspects of my online presence, was a tremendous resource to finally get things done!

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