There are so many reasons why using a website copy template is a win-win for you. 

Not only do you get easy access to skills that take years to hone and get awesome at, you get to benefit from clear ways to communicate with dog parents right out of the gate. 

Context of when you would benefit from using a website copy template

You’ve booked your designer and you’re excited.

Now comes crunch time.

They ask you to have the text for your website pages done by X date. 

You think – how on earth am I going to write like a pro when I don’t know what I’m doing? 

Or you’re wondering how you’re going to fit it all in between the thing you actually do in your business – help lovely dog parents create harmonious lives with their pooches. 

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Why use a website copy template?

Below I dig into 7 reasons you may not realise until you begin writing.

Not got long to read?

My top recommendation for this is Mahacopyco’s Write Your Website Workbook.

It will save you hours!

You are never going to start with a scary blank page 

Using a template or a workbook created by a copywriter will stop you from having to come up with the text from scratch. This can save you hours especially because you are far more likely to continue working if you have an easier start point. 

It’s a good question to ask your designer whether they will provide you with a resource to help you with your website text. I do this if you work with me, but I also highly recommend Mahacopy’s Write Your Site Workbook. 

Madison and Hayley Enos are highly successful website copywriters and have helped so many businesses put the fun back into writing for their business. 

Helps you get clear on your messaging first 

Maha’s guide is unique in that it helps you nail your messaging, ideal client and your service offer before they let you loose on writing the pages. 

It’s one layer of copywriting that digs a bit deeper into what your ideal dog parents want and need. You can also use this messaging when you write your social media, email your list and in any other comms you send out. 

Gives you a framework for each page 

My guide (created by Paige Brunton) and Maha’s website copy template give you a framework to work within for each page. Maha’s goes into more detail than most designers’ guides, and guides you through each paragraph. 

It helps you avoid wondering what to write next and that whole rabbit hole I mentioned above, where you are searching loads of stuff online.

Examples that help you create your own wording 

I love that Maha’s website copy template comes with examples from different niches that you can use to inspire you when you write for your dog training business. There’s over 200 examples to get you going on what you could write. 

Designers love receiving the text for your website in a format they can copy and paste. 

This workbook comes like this, too, so not only will you save yourself time because you can lift examples easily and adapt them, you can hand over the finished copy to your designer in an easy to use format. 

If you are DIYing, you can copy and paste the text directly into your website platform. Winner! 

You are benefiting from tips and prompts from a highly successful conversion copywriter 

While you are working through each page, a good website copy template should encourage you to go deeper and really figure out how you can get your dog parents to say – heck yes, this service is for me. 

You’re benefiting from their years of experience and the vast number of highly successful brands in different niches they have written copy for. 

It will save you tonnes of time

Whether it’s Maha’s workbook that you decide to use, or a designer’s it will save you so much time so use the guides as they are designed to help make the process easier. 

Personally I would use Maha’s as some people have reported only needing a couple of days to write their website rather than weeks because they are stuck or down a rabbit hole searching online for what to write. 

It keeps you clear of ChatGPT

While I love ChatGPT for some things, and yes, it saves me loads of time on planning or creating ideas, please don’t use it for your website. 

If you use the Maha Workbook, your copy and messaging is yours.

You own it. Not ChatGPT.

Plus, if you have written the text, you are going to stand out from the rest, who have plugged in an AI prompt and copied and pasted this directly into their website. 

In conclusion 

Using a website copy template is a smart move because it allows you to benefit from someone’s extensive training in copywriting but not having to pay out at least £1000 for a good copywriter to write your site. 

This is the dream for most of us to be able to hand off the text and get a copywriter to write it, but it’s not always in line with the budget we have. 

Mahacopyco’s Write Your Site Workbook is ideal because it bridges the gap between you and what you need to say to get your ideal dog parents’ attention and then get them to take action and book you. 

They also dramatically reduce the time it takes you to write the copy (text) for your website, meaning you can get back to doing what you love and helping dog parents and their dogs navigate life together.